FeliCa

Also known as NFCF.

FeliCa is a contactless RFID smart card system from Sony in Japan, primarily used in electronic money cards.

Source: Wikipedia

Official website

FeliCa Lite aka RC-S965

FeliCa Lite User’s Manual

FeliCa Lite can be configured as a NFC Forum Type 3 tag.

At least you need to set the system code to 0x12FC to make the RC-S965 behave as a NDEF formatted NFC Forum tag. RC-S965 answers as a NDEF formatted NFC Forum tag only when 0x12FC is specified in the Polling command.